Media Mix Reinforcement
The average customer will have to see an online advert 10 times before they click on the call to action.
Real world ‘outdoor’ advertising creates additional touch points to existing digital marketing campaigns. Outdoor advertising avoids saturating an audience on the same digital channel which usually leads to a higher user acquisition cost, as well as advert fatigue.
When people are on the move they are generally more aware of their surroundings and pay attention to what’s in their field of view, compared with say TV.
Being seen in the flesh also brings a sense of trust to consumers and enables you to build a brand and not rely on on only digital marketing to see results.
Outdoors advertising is always on - adverts on TV, radio and digital channels only have a brief period to make an impression.
On a CPM basis, out of home (OOH) is consistently the most competitive channel on prices.
Outdoor advertising is suitable for all budgets. You could advertise on one phone box, 100 cars, or 15 billboards. You choose entirely what you want to do.
Outdoor advertising has the largest reach, bigger than all other media including TV. As such it is ideal for ambitious companies that are planning on scaling.
Creates awareness quicker
Out of home advertising has the ability to stand out more and it creates awareness in a quicker manner than other media channels.
For shorter campaigns, it means that they are more impactful and gain cut through quicker, longer campaigns tend to result in better.
If you weren't sure why you should be use outdoor advertising to engage potential customers, there are some exciting opportunities to add to to your marketing bow.
If you would like to hear more about how outdoor advertising and Car Quids could work, reach out to Viraj at email@example.com.