- Wondering why to choose Out-Of-Home advertising (OOH) in London? Out-Of-Home advertising allows brands to engage much more directly with consumers than digital media, where there is a host of on-screen distractions. Outdoor marketing typically includes mediums such as outdoor posters and outdoor billboards, but despite being seen often as a traditional medium, it continues to evolve. Car Quids is a good example of a new channel that brings outdoor advertising into the 21st century.
- Out of Home advertising allows you to connect with an audience which is typically young, mobile, active and connected.
- With Out of home advertising, you have the opportunity to get through to people directly in their path, rather than interrupting their experience which is often the case with TV advertising. With outdoor advertising people are out and about and open to positive stimulus. Whether they are en route to the pub, traveling to work or back home, they are generally open to visual stimulus and open to influence.
- The amplification medium - OOH is the channel to choose both for having the highest number of mobile searches, but also that has proven to be effectively amplified by word of mouth.
- Billboard advertising campaigns are generally organised by companies such as Exterion and Clear Channel Direct that generally take a long time to organise a campaign. So if you are organising any traditional outdoor advertising for that matter, preplanning is key to your campaign being a success.
- The cost of billboard advertising varies depending on location. The most expensive locations tend to be in the city centre, in areas like Chelsea, Notting Hill and Piccadilly Circus, while outer areas such as West Norwood, Bexley Heatth and Morden are likely to be less expensive.
- Radio advertising allows you to pick times when people are likely to be in there cars by advertising on drivetime shows. However, whilst you can target listeners by a city, it’s generally not possible to be more granular than that. The most popular commercial radio stations to advertise in London are Capital FM, Heart, Smooth Radio, Magic 105.4 and Capital Xtra.
- The the cost for radio advertising is typically about £2 per 1,000 listeners at one time. Capital FM, Heart, Smooth Radio, Magic 105.4 and Capital Xtra all offer radio opportunities in the local area.
- Newspaper advertising - If you are thinking of newspaper ads, readership is falling in local newspapers. London Evening News is the largest publication (857.000 London down 1.07%)
As such, ads in newspapers have a less effective reach. Local newspaper adverts costs represent less good value for money.
- Done well, OOH is a hugely creative medium that leave huge potential to inspire an audience.