Vehicular advertising has long been part of the marketing strategy for many brands that have their own fleets. Eddie Stobart is one brand that has become synonymous with this form of advertising. Instantly recognizable, their trucks target a captive audience and dominate motorways up and down the country. Eddie Stobart even created a popular kids game, where players had to record which trucks they saw and were rewarded with prizes – a truly immersive outdoor experience.
Over the next few months we will be featuring our favorite examples of vehicular advertising on the Car Quids blog. If you have any suggestions that have caught your attention please let us know. We would love to hear about it!